Monday, July 28, 2008

Let's Talk About Music

I don't know what you have heard or what you believe about the music business, but there are differing schools of thought about what really drives this industry. For some folks it's the talent behind the superstar artists whose faces grace album covers that has been responsible for the industry's massive sales; while others believe its the label's financial clout being thrown behind their recording artists that is responsible for those sales and chart success. For me however, it has always been the "Song" that's been the driving force behind this business of music.

If it's not that obvious to you here's a little exercise to put things into proper perspective. How many times have you heard a handsome crooner, popular band, or silver-throated diva breathe life into a great song, only to have them fall short on some other song that just didn't move you. Also, when was the last time you skipped over most of an album's songs because those tracks didn't measure up to the artist's radio hits?

For the new artist trying to shine in the music marketplace, a catalog of distinctive, well-crafted songs is a significant first step. It is also one of the most important keys to establishing credibility in this business. The artist's career is built around this and other factors that will help capture the music consumers' attention. And at the end of the day it is the music consumer who carries the most weight.

With good music as the foundation, getting noticed by a label gets just a tad easier. However, it is still an uphill climb for those artists without the right contacts in the business. For those artists that have the fortitude to go the independent route and become their own shop, having the needed resources to get the music to the public is the next big step. In the new music paradigm there is a proliferation of quality internet based businesses just waiting to provide the needed resources that can make that event a reality.

New Music Scene attempts to identify as many musician's resources as it can and also provides links to those sites. Bookmark us or subscribe to our feed to make sure you're kept in the loop. You can also email us if you have a burning music industry-related question that simply can't wait - we'll try to respond as quickly as we can.

Happy trails to you and check back with us frequently to see what's on our menu!

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