Sunday, December 27, 2009
Tuesday, November 10, 2009
Indie Artists are doing it for themselves!
The relationship between artists and their fans has never enjoyed more synergy than exists in today's marketplace. Artists and fans are discovering each other in record numbers thanks to the array of digital tools at their fingertips.
Artists are using the web, social media and mobile technology to engage their fans in creative and ground-breaking ways more than ever before. Fans in turn, are enjoying unlimited access to the music of these artists with music discovery tools such as internet radio, podcasts, blogs, streaming, social media, P2P, digital music stores, and mobile content delivery.
DIY
With the new Do-It-Yourself (DIY) model the opportunity now exists for artists to become their own record label and publisher. No longer do they have to depend on major labels to get their music heard, nor do they have to fork over the lion's share of their music earnings to someone else. Artists are learning to identify and take ownership of the many streams of income that are tied to their music. This the area where it becomes critical for artists to educate themselves about available resources that can help them make the most of these points of revenue.
DISTRIBUTION, PROMOTION & SOCIAL MEDIA
By utilizing digital aggregators which include TuneCore, Record Union, IOTA, and The Orchard, to name a few, independent artists can now easily get their music out to digital stores and even to some physical stores. Internet based Public Relations companies such as Ariel Publicity and Rainmaker Public Relations and others, help the artists get word to new and existing fans that their music is available everywhere - literally! By following up with their own promotional efforts utilizing social-networking portals such as Facebook, Twitter, MySpace, YouTube and a horde of others, artists are able to augment their formal publicity campaigns.
RADIO AIRPLAY
There are a host of emerging radio airplay promotion services that manage music distribution to college, community and internet radio and a number of domestic and international terrestrial radio stations. Companies such as Airplay Direct, CMJ and Mediaguide, among others, have stepped in to interface between artists and radio stations in the new music space. By assuring radio exposure for the independent artist who would not otherwise have access to air time, these companies are leveling the playing field. This has resulted in artists enjoying the ability to be heard alongside some of their more well funded and heavily promoted major label counterparts.
LIVE PERFORMANCE
Live performances are being booked in record-breaking numbers using sites such as Online Gigs, Sonicbids, ReverbNation and Indie On the Move, while portals such as Artist Data and iLike allow the dissemination of live performance information to fans across the spectrum. Ticket sales for those performances can easily be purchased using groundbreaking mobile platforms like AdvaMobile that allow fans to purchase tickets from the comfort of their own environments using their mobile phones.
MERCHANDISING & FAN MANAGEMENT
Merchandise sales can be similarly accomplished using companies like AudioLife, MerchMonkey, Zazzle, and AdvaMobile. AdvaMobile is also the premiere mobile fan club manager that allows artists to create their own mobile fan clubs and mobilize their fans in a few easy steps. The service also serves as content distributor for artist branded media downloads such as wallpapers and mp3 files.
LICENSING
Probably one of music's best kept secrets until now, licensing is easily the heart and soul (or as some others describe it “the guts”) of the music money-making machine. Although the number of online licensing sites has grown too numerous to list, a few worth mentioning include YouLicense, Rumblefish, Pump Audio, Ricall, BeatPick, and Gamecues. Armed with these resources, indie artists can now submit their music for inclusion in movies, television programming, commercials, games, and other areas where music is integral to the telling of a story.
In short, there is no shortage of DIY tools across the digital domain. If artists are serious about gaining attention from new fans, generating a buzz for their music and making a living selling their music, there has never been a better time. The key to achieving success is there. It lies simply in artists educating themselves about available resources and ultimately, utilizing those resources to get the job done.
Happy trails!
Click Here For Self-Promotion Resources to Boost Your Music Biz Career!
Artists are using the web, social media and mobile technology to engage their fans in creative and ground-breaking ways more than ever before. Fans in turn, are enjoying unlimited access to the music of these artists with music discovery tools such as internet radio, podcasts, blogs, streaming, social media, P2P, digital music stores, and mobile content delivery.
DIY
With the new Do-It-Yourself (DIY) model the opportunity now exists for artists to become their own record label and publisher. No longer do they have to depend on major labels to get their music heard, nor do they have to fork over the lion's share of their music earnings to someone else. Artists are learning to identify and take ownership of the many streams of income that are tied to their music. This the area where it becomes critical for artists to educate themselves about available resources that can help them make the most of these points of revenue.
DISTRIBUTION, PROMOTION & SOCIAL MEDIA
By utilizing digital aggregators which include TuneCore, Record Union, IOTA, and The Orchard, to name a few, independent artists can now easily get their music out to digital stores and even to some physical stores. Internet based Public Relations companies such as Ariel Publicity and Rainmaker Public Relations and others, help the artists get word to new and existing fans that their music is available everywhere - literally! By following up with their own promotional efforts utilizing social-networking portals such as Facebook, Twitter, MySpace, YouTube and a horde of others, artists are able to augment their formal publicity campaigns.
RADIO AIRPLAY
There are a host of emerging radio airplay promotion services that manage music distribution to college, community and internet radio and a number of domestic and international terrestrial radio stations. Companies such as Airplay Direct, CMJ and Mediaguide, among others, have stepped in to interface between artists and radio stations in the new music space. By assuring radio exposure for the independent artist who would not otherwise have access to air time, these companies are leveling the playing field. This has resulted in artists enjoying the ability to be heard alongside some of their more well funded and heavily promoted major label counterparts.
LIVE PERFORMANCE
Live performances are being booked in record-breaking numbers using sites such as Online Gigs, Sonicbids, ReverbNation and Indie On the Move, while portals such as Artist Data and iLike allow the dissemination of live performance information to fans across the spectrum. Ticket sales for those performances can easily be purchased using groundbreaking mobile platforms like AdvaMobile that allow fans to purchase tickets from the comfort of their own environments using their mobile phones.
MERCHANDISING & FAN MANAGEMENT
Merchandise sales can be similarly accomplished using companies like AudioLife, MerchMonkey, Zazzle, and AdvaMobile. AdvaMobile is also the premiere mobile fan club manager that allows artists to create their own mobile fan clubs and mobilize their fans in a few easy steps. The service also serves as content distributor for artist branded media downloads such as wallpapers and mp3 files.
LICENSING
Probably one of music's best kept secrets until now, licensing is easily the heart and soul (or as some others describe it “the guts”) of the music money-making machine. Although the number of online licensing sites has grown too numerous to list, a few worth mentioning include YouLicense, Rumblefish, Pump Audio, Ricall, BeatPick, and Gamecues. Armed with these resources, indie artists can now submit their music for inclusion in movies, television programming, commercials, games, and other areas where music is integral to the telling of a story.
In short, there is no shortage of DIY tools across the digital domain. If artists are serious about gaining attention from new fans, generating a buzz for their music and making a living selling their music, there has never been a better time. The key to achieving success is there. It lies simply in artists educating themselves about available resources and ultimately, utilizing those resources to get the job done.
Happy trails!
Click Here For Self-Promotion Resources to Boost Your Music Biz Career!
Friday, October 30, 2009
Friday, October 16, 2009
Tuesday, October 13, 2009
Wednesday, October 7, 2009
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